Despite the strong demand in my country's tourism market, the public has gradually moved away from the travel experience of the offline travel agency package service in the past, and began to use more online tools to help themselves formulate Buy email list by entering travel needs and viewing traveler's travel notes to collect experience. Come up with a reasonable travel plan.
But at the same time, due to lack of relevant experience, how to formulate an itinerary plan that maximizes and reasonably arranges travel locations, travel times, travel routes, travel food and accommodation and other needs has become the biggest trouble for many travelers.
At present, there are still the following problems in travel itinerary planning:
Travel strategy information is complex, users are difficult to choose, and planning itinerary is troublesome.
The current free exercise products can indeed allow users to do whatever they want, but they cannot allow users to play in depth.
The resources are unbalanced, and it is impossible to directly purchase the products in the guide when reading the guide, and it is impossible to do what you see is what you get.
Private customized products that meet the needs of different segments are expensive, and ordinary people cannot afford them. Personalization cannot be universal.
XX Travel APP is to provide intelligent itinerary customization, one-stop ordering and other services to solve the problems of cumbersome itinerary planning and lack of personality.
2. XX travel APP product concept
Product definition: By providing intelligent itinerary customization, one-stop ordering and other services, it solves the cumbersome problems of itinerary planning, allowing users to do whatever they want and feel at ease.
Core value: Customize a reasonable itinerary plan with one click; purchase goods/services required for the itinerary with one click.
Profit model: Through cooperation with tourism O2O, one-click payment function is realized, and profits are made by commission.
Business model: Cooperate with major tourism companies to obtain tourism resource data on a regular basis; connect corresponding resource points to generate an itinerary according to user needs; after payment is generated, the system automatically realizes the reservation in the supplier's background (supply chain is opened up).
3. Market description
Some of the following contents are obtained by summarizing relevant market analysis reports/data analysis, and the analysis process is omitted.